Discovery is shifting from search results to AI-generated answers, and boards that ignore the transition risk ceding brand narrative to competitors. Here is what executives need to understand and measure.
Search is evolving beyond ten blue links. Learn how GEO, AEO, and SEO relate to each other — and what marketers need to measure in the age of AI answer engines.
Search is being rebuilt from the ground up. In 2023, approximately 4% of US searches ended in an AI-generated answer. In 2025, that number exceeded 35%. By 2027, analysts project AI answer interfaces will handle the majority of informational queries....